“I want to directly present the very best things, together with the grooming that is right for each customer.” Following these words from its founder, Shinobu Suzuki, POLA places great importance on its company objective and to embodying its customers’ idea of beauty. To support its flagship business of personal sales visits, POLA has placed “Beauty Directors” across the country,each a true beauty specialist equipped with advanced consultation skills and beauty technology. This system allows POLA to interact face-to-face with each and every customer in order to further expand its business.
Scope of Business
POLA aims to develop both its domestic and international business by supporting customers’ definition of “beauty” from various angles including its skin care and makeup brands as well as beauty services. Within Japan, POLA is dedicated to developing multiple sales channels to allow customers to select sales and service locations that suit their lifestyle.
Business in Japan
Through its “POLA THE BEAUTY” salons merging cosmetic,consultation, and esthetic services, POLA has opened some 4,600 stores across the country (as of Decembar 2016). POLA’s roughly 50,000 “Beauty Directors” displaying the sincerity and technologies that are the hallmarks of POLA are available to support the “beauty” of each and every customer.
Department Store Business
As of November 2017, POLA has shops in 53 different department stores. POLA uses these shops to support the “beauty” of customers by proposing cosmetics through consultation with a focus on its B.A and White Shot brands.
POLA is dedicated to expanding its line of amenity products in order to make customer experiences in high-quality locations such as hotels, ryokan (Japanese inns), and spa resorts more comfortable.
The company is also dedicated to further enriching its line of beauty salon products. By applying its skin care research and embarking on joint developments with hair designers, POLA aims to develop products that support professionals in a variety of fields.
POLA introduced its official online store in order to offer an outlet where customers can make purchases at any time. In addition to skin care and makeup products, the store also offers health-food products. Visitors will find not only product features and detailed directions instructions but also product reviews and seasonal beauty tips.
Business around the World
POLA has expanded into markets in nine countries throughout Asia (as of Decembar 2016), offering both products and esthetic services. In order to offer the highquality service sought by women in each country, locally hired staff adopts POLA’s unique hospitality that includes skin analysis, consultation, and esthetic techniques cultivated in Japan.
POLA continuously offers innovative products and services such as its B.A brand, the Wrinkle Shot medicated cosmetic serum that improves wrinkles (a first of its kind approved in Japan), and the APEX system of beauty and skin care advice that provides tailored products through skin analysis and consultation. The drive behind POLA’s product development is a combination of scientific curiosity and a daring mind. Based on world-leading research, we are dedicate to offering cosmetics that bring out the individual beauty and joy of our customers.
Health Foods and Drinks
At POLA, we believe in approaching beauty not only through the skin but also from the inside. Through our safe and reliable management system, we are dedicated to developing all the health food products the modern woman needs.
In order to offer total beauty coordination, POLA places a strong focus on miscellaneous beauty goods and fashions. From hair dryers to body fashion goods and jewelry, our product development goals are not limited to a single genre.
POLA has continuously developed original care methods based on anatomical science since offering the first facial massages in 1938. Thanks to the opportunity to provide customers with attentive hands-on skin care, at POLA, we have come to cherish the time we spend with the skin of our customers.