1. Corporate Information
  2. Business

Business Domains

“I want to directly present the very best things, together with the grooming that is right for each customer.” Following these words from its founder, Shinobu Suzuki, POLA places great importance on its company objective and to embodying its customers’ idea of beauty. To support its flagship business of personal sales visits, POLA has placed “Beauty Directors” across the country,each a true beauty specialist equipped with advanced consultation skills and beauty technology. This system allows POLA to interact face-to-face with each and every customer in order to further expand its business.

Scope of Business

POLA aims to develop both its domestic and international business by supporting customers’ definition of “beauty” from various angles including its skin care and makeup brands as well as beauty services. Within Japan, POLA is dedicated to developing multiple sales channels to allow customers to select sales and service locations that suit their lifestyle.

Business in Japan

Business-to-Business Operations

POLA is dedicated to expanding its line of amenity products in order to make customer experiences in high-quality locations such as hotels, ryokan (Japanese inns), and spa resorts more comfortable.
The company is also dedicated to further enriching its line of beauty salon products. By applying its skin care research and embarking on joint developments with hair designers, POLA aims to develop products that support professionals in a variety of fields.

Business around the World

POLA has expanded into markets in nine countries throughout Asia (as of Decembar 2016), offering both products and esthetic services. In order to offer the highquality service sought by women in each country, locally hired staff adopts POLA’s unique hospitality that includes skin analysis, consultation, and esthetic techniques cultivated in Japan.

Products Handled

Beauty Care

In order to offer total beauty coordination, POLA places a strong focus on miscellaneous beauty goods and fashions. From hair dryers to body fashion goods and jewelry, our product development goals are not limited to a single genre.

Practitioner Service

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